Your DS's friends ask you why you don't buy him a pair of Nike trainers?
DS (aged 7 - in Y2) was lining up to go into school this morning and chatting about playing football. His 2 mates were looking at his trainers (Clarkes cica, in the sale!) and asked me this - not being rude, just bantering.
I was lost for words at the time and felt a bit bad... but lost of his other mates have similar trainers...