We live very close to our local school (2 min walk) and have put it down as our first choice. Second choice school is slightly further, probably a 25 minute walk. We have made these choices without looking round any schools- we have looked at Ofsted reports but tbh they wouldn't have influenced our decisions. The basis for our 1st choice decision was from knowing other parents who have children at the school, the distance from home, generally good reputation and (this one will sound silly) from hearing the children in the playground both during lessons and free time they all sound really happy. Second choice was for similar reasons, 3rd and 4th we know to be good schools and the next closest.
We were happy with making this decision without looking round but I'm now thinking it may help dd if she has a look round what will hopefully be her school in September (plus everybody else I've spoken to has done rounds and rounds of all the local schools, comparing notes etc, making me feel real like I haven't made enough effort)
Maybe I should have put this in the AIBU topic but I'd appreciate your thoughts on it.