My dc have some wonderful amazing traits, reading is not one of them. They have been diagnosed as dyslexic (years ago now) and have never got into reading (too much hard work and too much else going on).
This hasn't stopped me fretting and trying and filling the house with books every time they comment they like a cover on a book.
This half term cash is tight weather is awful so there's been a lot of lounging around the house.
Books have been read by the dozen!!! Bedtime last night couldn't happen until after 10 as a book needed finishing, 7am this morning a new book was being sort!!!
My kids (eldest 17) had never finished a reading book in their lives before are now devouring books. Ok not Tolstoy but I don't need that!!!
Don't give up hope with your non readers keep providing the tools one day they may discover the bug too but it may not be any day soon!!!