So the conversation with ds (11) went like this:
"I want some trendy pants for Christmas, like the boys at school. Not with Autograph at the top"
"OK, well what brand is trendy? What do they have at the top?"
"Muuuuum, I mean, I can't look at their pants in the changing room, can I?, I don't know, you know, the trendy ones!!!" 
So help me out here ladies, or I will be caught following small to medium sized boys down the street to see what's popping out the top of their jeans! 