The Orthodox are not interested in popularity which is why they've remained unchanged since the founding by the apostles and despite government, religious, social changes etc.
They reject secular music and especially as it pertains to Christianity e.g. Hillsong etc.
Many will claim to be Orthodox, and misrepresent it, as many claim to be Christians and misrepresent the message of Jesus Christ.
This is no different to what has been done for thousands of years. It will continue and we are aware.