There is something on Mumsnet that is annoying me and has been for ages!

[Lovesdogsandcats]

At the top of every Mumsnet page is a box (I can see it now!) where it tells us that Mumsnet members get a 10% discount from various companies.

They have put Sweaty Betty with a lowercase 's' in the 'Sweaty' and it is doing my head in!!!!!!!!!!!!!

seems to be part of their branding on their site, so suspect it is deliberate.

don't click on the link then, and agree with wilf.

and it's made you notice them and comment on them, so maybe the marketing works!

ooops should have done more research. Wilf you are correct, it is deliberate. Still annoying though, looks wrong.

There was/is an American poet/literary critic type who insisted on spelling her name all in lower case. I can't even remember her name now but it used to drive me crazy. It just seemed really pretentious.

you mean bell hooks?

e.e.cumming did it a long time ago too.

I think it is a protest (in hook's case) against the paternalistic Eurocentric nature of langue. Or summat. It's not her real name anyhow.

No idea what cumming's excuse was.

Ah yes, exactly Wilf. bell hooks. I always wanted to write it with an upper case B and H just to annoy her. For some reason it doesn't annoy me so much with e.e. cummings. Did you study literary theory too or do you just happen to have an extensive knowledge of American poets?

E.E. Cummings did not spell his name lower case. He just didn't use caps conventionally in his poems. cite

lovesdogsandcats-
www.sweatybetty.com/Scripts/prodlist.asp found this home page for you that should make you breathe easier!! Capital S for you...

Isn't k d lang another pretentious insister of lower case as well?