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Pedants' corner

Teapigs ad: peppermint tea 'au naturale'

4 replies

PotteringPondering · 18/06/2026 10:23

Ad for Teapigs peppermint tea wants to highlight how pure and unaltered its leaves are, describing the product as 'au naturale'.

But 'au naturale' isn't a phrase in any language. The French is 'au naturel'.

Teapigs ad: peppermint tea 'au naturale'
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upinaballoon · 18/06/2026 21:59

...and the sentence should start with It's and end with a full stop. On the other hand, it's and its are spot-on.

PotteringPondering · 19/06/2026 10:27

upinaballoon · 18/06/2026 21:59

...and the sentence should start with It's and end with a full stop. On the other hand, it's and its are spot-on.

True. We can at least be grateful they got the apostrophes right.

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Chersfrozenface · 19/06/2026 10:32

Perhaps their mint is grown on the border between France and Italy - say around Menton.

And Teapigs wants to represent both countries.

PotteringPondering · 19/06/2026 12:50

Chersfrozenface · 19/06/2026 10:32

Perhaps their mint is grown on the border between France and Italy - say around Menton.

And Teapigs wants to represent both countries.

Nice 😊

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