A BBC newsreader has just said jewllrey🤯

[ArseInTheCoOpWindow]

The Beeb!

It is jewellery right? Or am l wrong?

I much prefer people saying jewllry to the very over pronounced jew-ell-ery!

Ugh. What makes me shout is when they say seckertry (it hurts to write that!)

Is this not just down to regional pronunciation?

It's jewelry in the US, maybe that's had an impact on pronunciation here.

Although as someone who makes and sells it, I don't care how someone pronounces it as long as someone is buying 😀

Or even worse 'joolery'!

Eugh, the Beeb has gone right down in pronunciation in the last few years. Bring back RP!

There’s pedantry and then just pure snobbery…

At least it wasn't vegetables with four syllables or belongings with the middle g pronounced😂

Just call it Tom, like any decent cockney.

Jesus. 🤯

Sounds like a normal regional variation to me, surely we've moved on from the days of judging that.