The cost of a present for a child to take to a party is often prohibitive to many parents,particularily large families , the result - the invitation is declined. So your best freind can't come to your party or you can't go to theirs. Recently as a grandma helping out at my grandchild's sixth birthday party I was shocked by the pile of presents she received, over 35 from her class, each costing over £10 up to £30. Truthfully she doesnt need them she was over whelmed, but three of her class declined , the ones on free lunches. This crazy one upmanship should stop. There should be a new regime , nothing over £3 or make something yourself, then all could enjoy the fun and parents shouldn't be embarrassed.