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Mon 30th May - Fri 3rd June 2005
Zones 1 & 2
Starting on May 30th and running until Friday 3rd June, women in London will be able to catch cabs in Zones 1 & 2 for free. Not all cabs, of course, but those that are engaged in promotion for the new Andrex Quilts campaign.
It's not going to be difficult to spot the fleet of pale lilac and white taxis - largely because they're that colour, seemingly wrapped in what looks like a soft quilt and featuring everyone's favourite advertising puppy seemingly asleep on the bonnet.
All women will have to do on spotting the cab is flag it down (assuming that there's no one else inside) and hop in! Men will also be allowed in the cabs - but only if women hailing the cab deem them worthy.