Too late for this year now but this was featured on the BBC website - here is the organisation homepage
"Gifts are now sent out throughout the year to many different countries in Central and Eastern Europe. Toys are especially useful all year round for Birthday presents in the Orphanages, Homes and Hospitals. All age groups, including teenagers, have welcomed the boxes.
In addition to Romania, Shoebox gifts have been delivered to Belarus, Ukraine, Bulgaria, Albania, Croatia and Kosovo"
and this is the BBC feature
(this may have been mentioned on MN before but it's the first time I've seen it)