I'm an anti-boycotter other than for short term campaigns
Nestle don't do anything that other baby milk companies don't do: they're all bastards. But they were bigger bastards and they stopped because of the bad publicity / boycott - arguably more because of the bad publicity.
I think other campaigns like the one that Hunker posted are more effective in the long term.
but anyway. rowtrees aren't all that. Shreddies are lovely though.