No Added SUgar

[SoupDragon]

The website pictures have changed! Look his bottom has been editted out!

Well done ladies

Do you think it was individual complaints or the power of mumsnet.

Whichever it was at least sanity has prevailed.

Having cared for sexually abused children I can say without hesitation that a vacant stare is a classic symptom of abuse.

For the company to state that they "used" family and friends children for this shoot beggars belief.

I don't know how I missed this as edgy, kidult, knowing clothes are a really parpy subject for me. Well done to everyone who complained about this horrible-sounding catalogue

funny thing is when you look at the actual clothes .. they're actually kind-of .. well blah

look at the victorian style dresses

the t-shirts are ok-ish but nothing to write home about

I just hope they don't manage to spin some good publicity out of this

and as parents they ought to be ashamed that there concept of 'edgy' is so detrimental to a child's wellbeing IMHO

lets pat oursleves on the keyboard - well done mascara

I thought more of us complained about this to NAS and to the ASA? The ASA report says they received 1 complaint about all-fours photo, 4 complaints about the girl in car photo and only 3 about the boy. ???

And I didn't think much of NAS response.

But it's good result anyway and I hope NAS have learnt some etiquette for their future ad campaigns

I complained, via email and received no response from no added sugar although the ASA did write to me. Only six complaints? Really? Gosh. But this is a good result, well done all.

wow ! made the BBC news !

i can;t believe they only had 6 complaints !

well, at least notice has been taken

well done mumsnet !

is it the winter or spring catalogue that had the photos in? we've got a copy of the winter one somewhere i was shocked at them in make up but i don't remember seeing anything provocative. only skimmed through it once though. haven't had the spring one yet.