If you were a CEO of a London-based DRTV company...

[carla]

... what would you be, then?

Someone must know, surely? Or am I just too early?

Digital Radio TV doesn't, erm, sound right.

DH thinks it's Direct Retail Television - like QVC. Not bad for him at 8.16!

marketing? Direct responce tv is what comes up in gogle

or Google even. Seems to be ad campaigns and all that crap.