Why have Mumford and Sons got mass appeal?

[housework]

That song is played everywhere. It's odd, folk appealing to the masses.
Is it because they've got those beards people have at the moment and went to public school?

I am not sure. They recorded part of their first album next door to us and they came round and asked me what time I wanted them to quieten down. I said no later than 8pm I thought they were students. Ds was mortified but they all laughed!

Great story Noddy
I know exactly what you mean housework. Folk in general is considered quite trendy at the moment isn't it? I almost got sick of hearing the Bellowhead single a while back as it was played so much on Radio 2.