See what MNers and their DCs thought of Colgate’s® Maximum Cavity Protection plus Sugar Acid NeutraliserTM toothpaste - £300 voucher prize draw for testers’ feedback *NOW CLOSED*

[KathrynMumsnet]

This feedback thread is for the 250 Mumsnetters, who have participated in the Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste product test with their DCs.

Here’s what Colgate says: “Did you know that 84% of children and all adults suffer from cavities at some point in their life*?

“Cavities, also known as tooth decay, are the most common chronic disease on the planet.
But cavities are preventable and this is why Colgate® has created a breakthrough new anti-cavity toothpaste called Colgate® Maximum Cavity Protection plus Sugar Acid NeutraliserTM.

“Providing close to double protection against early decay**, Colgate® Maximum Cavity Protection is the first and only toothpaste to contain Sugar Acid NeutraliserTM technology, that goes beyond the protection of fluoride, neutralising sugar acids in plaque – the #1 cause of cavities.

“Colgate’s Head of Scientific Affairs, Foti Panagakos comments:
“More and more we’re aware of the increasing levels of sugar in our diets and the negative impact this has on our health. The need for a toothpaste with built in Sugar Acid Neutraliser™ technology has never been so urgent. Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ will have a tremendous impact on the oral health of the nation.””

*UK Adult Dental Health Survey 2009, The Health and Social Care Information Centre
** Toothpaste with fluoride alone reduced by 32%

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Below are some questions we would like you to answer but feel free to add any other comments you may have.

Q1. What was your overall impression of Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?

Q2. Would you replace your regular toothpaste with Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?

Q3. What did your DCs like most about Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ Kids toothpaste (such as taste, texture, packaging)?

Q4. Would you recommend Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ to other parents?

Everyone who posts their feedback on this thread AND fills in the feedback survey which will be sent next week will be entered into a prize draw where one lucky Mumsnetter will win a £300 voucher for the supermarket of their choice*!

Please note, your comments may be used on Colgate's marketing materials and possibly elsewhere, so please only post if you're comfortable with this.

Thanks and good luck!

MNHQ

*except for Aldi and Lidl

Q1. What was your overall impression of Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser� toothpaste?

Impressed - nice flavour and froths well. Leaves teeth feeling clean and fresh.

Q2. Would you replace your regular toothpaste with Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser� toothpaste?

Yes as I like the added benefit of the sugar acid neutraliser. I've cut back on my sugar intake but don't want to cut it out completely so this gives me peace of mind!

Q3. What did your DCs like most about Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser� Kids toothpaste (such as taste, texture, packaging)?

He liked the taste. He doesn't normally like minty ones but liked this one. The chart went down well too - maybe a mini one could fit in the box or there could be a qr code to print one out?

Q4. Would you recommend Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser� to other parents?

Yes - especially if they were worried about soft teeth or the damage refined and natural sugars can do to little teeth.

Q1. What was your overall impression of Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?
I liked the packaging, colour and design. However when it arrived the adult one was split down the side which has made it difficult to use and I would not be impressed if this was a regular problem with the packaging. My teeth feel very clean after using it, but the adult version has an odd taste.

Q2. Would you replace your regular toothpaste with Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?
Possibly, if it was on offer.

Q3. What did your DCs like most about Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ Kids toothpaste (such as taste, texture, packaging)?
My child liked the colour of the package and really enjoyed using the chart. I liked that it is a mint flavoured toothpaste as I prefer him to have mint flavoured toothpastes.

Q4. Would you recommend Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ to other parents?
If it came up in conversation I would mention it.

Q1. What was your overall impression of Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste? We both like it, and ds is a bit fussy on toothpaste, so thats a winner straightaway!

Q2. Would you replace your regular toothpaste with Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste? Yes

Q3. What did your DCs like most about Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ Kids toothpaste (such as taste, texture, packaging)? The taste - not too minty/burny

Q4. Would you recommend Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ to other parents? Yes

Q1. What was your overall impression of Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?
It did not seem any different to normal toothpaste - I mean that in a positive way, no funny taste or texture to give the game away that it might be a special one. Possibly slightly foamier, but not better or worse for it.

Q2. Would you replace your regular toothpaste with Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?
Probably would, depending on affordability, for the children.

Q3. What did your DCs like most about Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ Kids toothpaste (such as taste, texture, packaging)?
They were happy with the packaging but my five year old said it was too minty. This is a common complaint she has, but maybe one of those awful fruit flavours might be good. As it was, she insisted on rinsing her mouth to get rid of the mint taste which probably washed all the good work away?

Q4. Would you recommend Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ to other parents? Yes.

Q1. What was your overall impression of Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?
Great! Good packaging great concept

Q2. Would you replace your regular toothpaste with Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?
Yes

Q3. What did your DCs like most about Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ Kids toothpaste (such as taste, texture, packaging)?
My DD doesn't really talk but she loved reflecting the shiny packaging off the wall

Q4. Would you recommend Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ to other parents?
Yes

Thank you for allowing us to take part in this trial.
We loved the packaging, nice and bright, the taste was nice and refreshing and my daughter loved the kids one. It made our teeth feel nice and clean.
I liked the toothpastes but felt they were slightly a bit pricey but saying that if they were on offer I would certainly stock up!
My daughter liked the taste and it did give her nice minty breath compared to other brands we have tried. She liked the colour of the packaging and we found the texture was just right as it actually stayed on the toothbrush unlike some other brand we have tried.
I would recommend to other parents to try especially the kids one.

Q1. What was your overall impression of Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?

I really like the overall concept of the toothpaste as anything which helps fight cavities gets a big thumbs up. I like that it neutralises sugar acid as my kids eat a lot of fruit and it does concern me that it could effect their teeth.

Q2. Would you replace your regular toothpaste with Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?

For the children, yes, but not for myself as I need to use a sensitive toothpaste really.

Q3. What did your DCs like most about Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ Kids toothpaste (such as taste, texture, packaging)?

I have to be honest and say that my children did not like this toothpaste at all and cried when we first used it. It does have quite a bicarby powdery taste and they weren't keen, but I've persevered and they haven't complained recently

Q4. Would you recommend Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ to other parents?

If it was to come up in conversation then I would, yes. It is also less minty than other toothpastes so may appeal more to children (other than mine!)

Q1. What was your overall impression of Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?

• We liked it. I have a lot of fillings and have quite a sweet tooth so I'm keen to try and prevent further cavities.

Q2. Would you replace your regular toothpaste with Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?

• I do like to use a whitening toothpaste, we normally use colgate total whitening. But I like the feel and taste of this toothpaste it feels like it's doing some good, if that's possible. I think I would buy this again.

Q3. What did your DCs like most about Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ Kids toothpaste (such as taste, texture, packaging)?

• My 3 year old son likes the shiny purple packaging. He can sometimes be difficult at teeth brushing times and we've had no complaints so far!

Q4. Would you recommend Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ to other parents?

• Yes. If your children eat fruit or drink juice like mine you can worry about the impact on their teeth.

Q1- I did like the toothpaste and the packaging although I do like my toothpaste to have a slighter stronger minty taste.

Q2- yes I would be happy to swap but it would have to be within my budget but the sugar acid neutraliser point does sway it slighty.

Q3- really like it as it looks like the adult toothpaste and the taste wasn't too strong. Also liked the sticker reward chart.

Q4- definitely would

Q1. What was your overall impression of Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?

DCs were very excited to be trying out this new toothpaste. Reading the leaflet and packaging, we were hopeful that this product would give us better protection than our usual toothpastes. The packaging was nice and bold and made it stand out from other toothpaste packaging.

Q2. Would you replace your regular toothpaste with Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?

I think if it was on offer I would definitely buy it. It is quite expensive, so I will have to use it for a while longer to see if I it makes enough difference to pay full price.

Q3. What did your DCs like most about Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ Kids toothpaste (such as taste, texture, packaging)?

DD (age 7) LOVED the taste! She has cleaned her teeth with no arguments since we received the toothpaste! DS (age 5) wasn't as keen on the taste, but he dislikes minty toothpaste in general. They both loved the purple packaging and DD liked that it was more grown-up than other toothpastes aimed at children her age.

Q4. Would you recommend Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ to other parents?

I think I will need to use it for a while longer, but so far so good! I think that anything extra you can do to help keep your children's teeth healthy and cavity free can only be a bonus, and if this lives up to expectations we will definitely continue using it and recommending it to others.

Q1 we all liked the packaging, it stands out nicely. The claims are reassuring for parents. I didn't mind the flavour but it made my mouth feel a bit numb for quite a while after brushing - OK for night time use but not great for my breakfast! It feels like it coats your mouth which feels protective.
Q2 if they did a sensitive version I would use it.
Q3 eldest refused to try it but youngest quite likes it. Eldest saw advert on TV and pointed it out to me - liked the packaging.
Q4 I would recommend to anyone bothered by acid, or if their children (or they) were snackers.

Q1. What was your overall impression of Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?

I like it, thought the packaging was nice and when I cleaned my teeth I liked the foamy feel of it and my teeth felt nice and clean.

Q2. Would you replace your regular toothpaste with Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?

Yes, for me I definitely will, subject to finding it at an affordable price on sale, because the RRP is quite pricey.

Q3. What did your DCs like most about Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ Kids toothpaste (such as taste, texture, packaging)?

My daughter hated it I'm afraid! She actually cried when k got the tube out on the second day so has not used it since. I think it foamed up a bit too much and she really didn't like the taste.

Q4. Would you recommend Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ to other parents?
Based on my daughters exactions, no I'm afraid not, for the children's one- but I would recommend the adult one.

Q1. What was your overall impression of Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?

The texture seemed a bit different. The taste took a bit of getting used to - not strong mint, almost aniseed. Not unpleasant though.

Q2. Would you replace your regular toothpaste with Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?

No, as it costs over 3 times as much. Not enough information about what the active ingredient for the sugar acid neutraliser is so can't research it and the claims made about it

Q3. What did your DCs like most about Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ Kids toothpaste (such as taste, texture, packaging)?

DD equally happy to use it as her regular toothpaste. She liked the purple packaging. Not sure what the difference is between the adult and child versions.

Q4. Would you recommend Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ to other parents?

Wouldn't dissuade them, but wouldn't actively recommend due to the cost

Q1. What was your overall impression of Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?

I really liked the idea of it being able to neutralise sugar acid as it is something I worry about especially with my DCs as they eat lots of fruit (and my penchant for a sweet treat !)
I liked the packaging..purple and shiny..a winner for me! I wasn't keen on the taste..I actually bought the Whitening version of it for myself and prefer it as it is less of a minty taste!

Q2. Would you replace your regular toothpaste with Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?

I think i would..or at least alternate it.

Q3. What did your DCs like most about Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ Kids toothpaste (such as taste, texture, packaging)?

My DD liked the packaging, she felt a bit grown up as it looked like our one. She wasn't keen on the flavour at first, she says it is too minty but I think it is growing on her...

Q4. Would you recommend Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ to other parents?

Yes I would.

Q1. What was your overall impression of Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?

I was really impressed. Finally a toothpaste that we all like the taste off. My teeth feel noticeably cleaner for longer and we have no teeth brushing tantrums!

Q2. Would you replace your regular toothpaste with Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?

Yes. I have already spotted it in my local supermarket and will be sticking up. I usually just buy what is on offer so this is a big change for me.

Q3. What did your DCs like most about Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ Kids toothpaste (such as taste, texture, packaging)?

They loved the packaging and said it looked like it was going to taste good. They love the taste it is mild and pleasant, I no longer have tantrums at tooth brushing time thank goodness.

Q4. Would you recommend Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ to other parents?

Yes. My friends ds has just had a couple of fillings and she is trying out the toothpaste after seeing it at our house.

Overall this has been a huge success.

My first impression was that the flavour was quite mild (I do like strong flavoured toothpaste). But actually after a few seconds I really liked it (aniseed?). Foamed very well and left my mouth feeling fresh.

I'm still not sure if we will replace our regular brand. My DH likes to use one for sensitive teeth. I'm waiting to see if his sensitivity returns. But if not I'll happily get this again.

I'll definitely get the childrens' one again though. Somehow this has hit the jackpot with all 3 DCs loving the flavour. The toddler even tried to suck it straight from the tube. At last something they are all happy to use. And I'm reassured that it's protecting their teeth from sugar acids. They have liked the charts too. A useful reminder for them. I think someone up thread suggested an egg timer in promotional packs. That is a very good idea! I have bought the flashing light brushes before but they don't last well and they are expensive.

I would definitely recommend this toothpaste to other parents. At last I have found a toothpaste they all like. We are converts. Now I just need to get them to brush for longer!

Q1. What was your overall impression of Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?
I though it tasted of aniseed which I personally cannot stomach. DD2 refused to use it after the first try. DH and DD1, however, declared it the nicest toothpaste they had ever used.
The packaging is quite nice, not that I let that influence my purchases. I think it’s a bit of a swizz making the children’s tube smaller. Especially if you are a household where children outnumber adults, it makes no sense.

Q2. Would you replace your regular toothpaste with Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?
I will probably buy it for DD1 and DH, based on their enthusiasm, but certainly wont use it myself because I just cannot bear the flavour.

Q3. What did your DCs like most about Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ Kids toothpaste (such as taste, texture, packaging)?
They wall chart although some stickers would have made it more appealing.

Q4. Would you recommend Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ to other parents?
It has a nice consistency (not gritty like some) and left my mouth feeling clean and fresh, so if they don’t mind the taste then yes I probably would.

Q1. What was your overall impression of Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?
DH's immediate reaction was the aniseedy taste. I can't taste the aniseed, I think it tastes a bit minty - but would prefer it mintier. My teeth don't feel quite as clean, or my mouth as fresh after brushing, as with my usual toothpaste. The purple packaging is nice and smart and would be easy to spot on the shelves when shopping.

Q2. Would you replace your regular toothpaste with Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?
No, I don't like the taste enough and prefer the cleaner-tasting results of my usual toothpaste. I would buy it for my DCs though.

Q3. What did your DCs like most about Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ Kids toothpaste (such as taste, texture, packaging)?
They both really like it. We have tried so many brands of children's toothpaste over the years, and one or both never like them, but they are both very keen on this one. DS2 (aged 6) said that it feels nice and slippery in his mouth, and "not as thick and cloggy as other toothpastes". (How's that for an advertising slogan!) They both like the flavour. DS2 took quite a bit of persuading that it was actually a kids' toothpaste though, as he thought the plain colour and lack of pictures meant it must be for adults (until I pointed out the rather small 'kids' logo!).

Q4. Would you recommend Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ to other parents?
For their DCs, yes, definitely. I don't think I'd recommend the adult version though.

Q1. What was your overall impression of Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?
Overall great. Good taste and I really like the selling point, as a family it appeals to us. We eat a lot of fruit as a family and I love chocolate, so really will help protect our teeth from the sugar.

Q2. Would you replace your regular toothpaste with Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?
Yes possibly although don't like the sodium laurel sulphate (We think it highly contributes to 6yr olds terrible mouth ulcers, plus it's a known ingredient that is banned in other countries. I do also like the idea of using a whitening toothpaste for me but I would alternate as benefits good.

Q3. What did your DCs like most about Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ Kids toothpaste (such as taste, texture, packaging)?
Boys like the taste, they were excited when they unwrapped and saw the lovely bright box!
The top is a flip cap is good so the toothpaste doesn't dry out or the cap get lost.

Q4. Would you recommend Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ to other parents? Yes I would. We'll see (mouth ulcers) how it panns out for us personally.

Q1. What was your overall impression of Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?

Packaging looked good. Not overly keen on the taste and it feels a bit strange.

Q2. Would you replace your regular toothpaste with Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?

No, not keen on the taste and it is quite expensive.

Q3. What did your DCs like most about Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ Kids toothpaste (such as taste, texture, packaging)?

My daughter liked the packaging but did not like the taste at all. It was too strong for her. We tried it a couple of times but had to give up in the end, as she hated it.

Q4. Would you recommend Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ to other parents?

No not really as it was too strong. Maybe older kids would be better with it

Q1. What was your overall impression of Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?

I like the packaging and the taste.

Q2. Would you replace your regular toothpaste with Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?

I would consider doing so, but I would prefer it if it was also whitening.

Q3. What did your DCs like most about Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ Kids toothpaste (such as taste, texture, packaging)?

DD loves it - she likes the taste and the grown-up packaging, and she absolutely loves the chart. It has really made her think about the 2 minutes she should be brushing for. It seems to have caught her imagination and I am going to buy a 2 minute timer for her.

Q4. Would you recommend Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ to other parents?

Yes I would. The taste is fresh and not over-powering and the tube is easy to use for children, as it doesn't get all squished at the top.

Thank you for letting us be part of the test.

Q1. What was your overall impression of Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste? - Not sure if it is necessary - sounds like it is just jumping on the 'anti sugar' campaign that seems to be going round at the moment.

Q2. Would you replace your regular toothpaste with Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste? Don't think so

Q3. What did your DCs like most about Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ Kids toothpaste (such as taste, texture, packaging)? Liked the bright purple packaging - nice that the children's version was very similar packaging. Unsure of taste didn't seem to have a lingering breath freshness.

Q4. Would you recommend Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ to other parents? Probably not

Q1. What was your overall impression of Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?
It tastes good, packaging was good. There are always new types of toothpaste, it's hard to tell how much one is really better than another. Like someone said above it does seem to be jumping on the anti sugar wagon.

Q2. Would you replace your regular toothpaste with Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?
If it's on offer I'd buy it again, I usually buy a type of Colgate as I like it.

Q3. What did your DCs like most about Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ Kids toothpaste (such as taste, texture, packaging)?
She didn't like the taste and wouldn't use it. I checked the texture and that wasn't much different to what she usually uses. So that would have been fine for her. I thought there wasn't enough of a kids theme to the packaging.... The kids sign was small and you could easily pick up a kids one instead of adult if you were in a rush.

Q4. Would you recommend Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ to other parents?
Yes but as much as any Colgate toothpaste :)

Thanks for picking us! It came just as we ran out of toothpaste :)

Q1. What was your overall impression of Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?

I like it. I like the concept of a toothpaste that helps protect against the damage sugar can cause. Obviously I try and limit the amount of sugar my children have anyway but my children eat lots of fruit, and if this helps a little to keep their teeth stronger, then why not!
I really like the packaging of the product, and it foams up well when used so you feel you can really get your teeth clean. I would like the tube to have a flip up lid rather than a screw lid though.

Q2. Would you replace your regular toothpaste with Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?

Quite possibly. It has a high price point, so although I may be tempted at first to change to this, I may well be lured back to cheaper toothpastes in the long run.

Q3. What did your DCs like most about Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ Kids toothpaste (such as taste, texture, packaging)?

The loved the packaging, and all three liked the flavour of the toothpaste. They said they liked how it 'bubbled up' and made their teeth feel clean.

Q4. Would you recommend Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ to other parents?

Probably.

Q1. What was your overall impression of Colgate Maximum Cavity Protection plus Sugar Acid Neutraliser toothpaste?

I thiought it was a very good, innovative product and I felt that I was taking protective measures to look after my teeth.

Q2. Would you replace your regular toothpaste with Colgate Maximum Cavity Protection plus Sugar Acid Neutraliser toothpaste?

I liked the product but it seems to be significantly expensive compared to other brands, so if it was on offer-yes!

Q3. What did your DCs like most about Colgate Maximum Cavity Protection plus Sugar Acid Neutraliser Kids toothpaste (such as taste, texture, packaging)?

My kids did not really like the taste but they did like the sticker chart.

Q4. Would you recommend Colgate Maximum Cavity Protection plus Sugar Acid Neutraliser to other parents?

I would definitely recommend this because it is a unique offering!