See what MNers and their DCs thought of Colgate’s® Maximum Cavity Protection plus Sugar Acid NeutraliserTM toothpaste - £300 voucher prize draw for testers’ feedback *NOW CLOSED*

[KathrynMumsnet]

This feedback thread is for the 250 Mumsnetters, who have participated in the Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste product test with their DCs.

Here’s what Colgate says: “Did you know that 84% of children and all adults suffer from cavities at some point in their life*?

“Cavities, also known as tooth decay, are the most common chronic disease on the planet.
But cavities are preventable and this is why Colgate® has created a breakthrough new anti-cavity toothpaste called Colgate® Maximum Cavity Protection plus Sugar Acid NeutraliserTM.

“Providing close to double protection against early decay**, Colgate® Maximum Cavity Protection is the first and only toothpaste to contain Sugar Acid NeutraliserTM technology, that goes beyond the protection of fluoride, neutralising sugar acids in plaque – the #1 cause of cavities.

“Colgate’s Head of Scientific Affairs, Foti Panagakos comments:
“More and more we’re aware of the increasing levels of sugar in our diets and the negative impact this has on our health. The need for a toothpaste with built in Sugar Acid Neutraliser™ technology has never been so urgent. Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ will have a tremendous impact on the oral health of the nation.””

*UK Adult Dental Health Survey 2009, The Health and Social Care Information Centre
** Toothpaste with fluoride alone reduced by 32%

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Below are some questions we would like you to answer but feel free to add any other comments you may have.

Q1. What was your overall impression of Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?

Q2. Would you replace your regular toothpaste with Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?

Q3. What did your DCs like most about Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ Kids toothpaste (such as taste, texture, packaging)?

Q4. Would you recommend Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ to other parents?

Everyone who posts their feedback on this thread AND fills in the feedback survey which will be sent next week will be entered into a prize draw where one lucky Mumsnetter will win a £300 voucher for the supermarket of their choice*!

Please note, your comments may be used on Colgate's marketing materials and possibly elsewhere, so please only post if you're comfortable with this.

Thanks and good luck!

MNHQ

*except for Aldi and Lidl

In addition to my comments above, I just wanted to add that I found the information sheet really helpful - I had no idea you should wait an hour after eating before brushing (we normally brush straight after breakfast)! But, there is a typo in the 'snacking' paragraph - cheese is miss-typed. Didn't use the reward chart as tooth brushing is non negotiable in my view and I don't want to start rewarding the kids for something they do anyway.

Q1. What was your overall impression of Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?

It looked fine, purple was a different choice so would probably stand out on the shelf. The paste itself looked a bit gritty almost to me at first. Taste was fine, it did what my usual tooth paste does.

Q2. Would you replace your regular toothpaste with Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?

Honestly, probably not. It's RRP is much more than our usual Colgate toothpaste (which I get from aldi). I couldnt feel a difference in terms of cleanliness, I'm guessing the cavity protection is not something you can feel. The price puts me off most.

Q3. What did your DCs like most about Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ Kids toothpaste (such as taste, texture, packaging)?

The dcs liked the packet and the colour purple. I wasn't convinced as it looks very similar to the adult one - I almost mixed them up as the 'kids' logo was very small. Ds (6yo) tried it today, he said it was too minty and strong. He did like that it foamed up lots in his mouth - think that made him think he was doing a good job of brushing (!) He didn't like it because of the taste but I think I can persuade him to persevere.
Dd (4yo) took the lid off, got a sniff of the mintiness and clamped her hand over her mouth and refused to try it. She is more than likely out of the experiment as she could not be persuaded to try and I don't want tooth brushing to be a battle twice a day!
The dcs usually use the aqua fresh kids toothpastes. They like the stripes in that and it is quite a mild mint. They have tried the Colgate kids toothpaste before (with a cat on the packet) they liked the sparkles in it but it was too minty too.

Q4. Would you recommend Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ to other parents?

I have never really raved about toothpaste tbh, I'd probably tell someone it's fine but expensive if they asked. And would mention that it is quite a strong mint flavour in my dcs experience.

Q1. What was your overall impression of Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste? I love the idea behind it, especially as I have slight gum recession on one of my teeth and partially through wisdom teeth, so think it is great that it can neutralise any sugar acid to prevent cavities. It does have a very slight after-taste which I am not keen on, but otherwise it tastes fine. Also, love the packaging - will definitely stand out in the kids dental section!

Q2. Would you replace your regular toothpaste with Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste? I think I would alternate it with my current Colgate toothpaste, as some of their other ones make my mouth feel fresher than this one. But I will definitely buy it occasionally along with the Colgate Total Advanced Freshening and Colgate Total Interdental toothpastes I tend to buy.

Q3. What did your DCs like most about Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ Kids toothpaste (such as taste, texture, packaging)? Unfortunately, my son really did not like the taste, so I was only able to get him to try it once. I think this is because it is mint, which he has never been keen on. I therefore asked what flavour he would like it in and he told me that he would love it in all flavours! I know that his current Oral B toothpaste is bubblegum flavour, although before that he did have the Aquafresh Little Teeth 3-5 toothpaste which was mint flavour. Therefore, it could just be that the mint flavour in the Colgate toothpaste is a lot stronger than he is used to.

Q4. Would you recommend Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ to other parents? Definitely, as I know a lot of my friends children love fruit and would think this is a great idea. I would warn them though that the mint flavour may be strong.

Hi
thank you for sending the toothpastes!

Q1. What was your overall impression of Colgate Maximum Cavity Protection plus Sugar Acid Neutraliser toothpaste?

it looked nice and because it's from a recognised brand, there was an automatic assumption that it will 'work'. I like the fact that it will help towards the sugar acid neutralisation.

Q2. Would you replace your regular toothpaste with Colgate Maximum Cavity Protection plus Sugar Acid Neutraliser toothpaste?

it really depends on the price of the toothpaste eventually. I'm not very loyal although I would pick Colgate over all the other recognised brands (aquafresh etc).

Q3. What did your DCs like most about Colgate Maximum Cavity Protection plus Sugar Acid Neutraliser Kids toothpaste (such as taste, texture, packaging)?

They liked the taste - and the colour. and of course, the colour in chart...:) it was quite difficult to tell the difference in the packaging.

Q4. Would you recommend Colgate Maximum Cavity Protection plus Sugar Acid Neutraliser to other parents?

yes - if it works, why not!

Here go our first impressions! :)

Q1. What was your overall impression of Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?
Liked the packaging. Nice texture when putting it on the toothbrush (lol), good amount of foaming but not overwhelming, breath felt very fresh after. Unfortunately I did not like the taste too much as there was a hint of aniseed which always makes me feel a bit nauseated! Would prefer it to be more "mint".

Q2. Would you replace your regular toothpaste with Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?
Probably not, I loved the texture of it and I find the price acceptable but I do not think I could stand the taste longterm.

Q3. What did your DCs like most about Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ Kids toothpaste (such as taste, texture, packaging)?
They liked the taste (more than I did!) and the chart was a good idea, very helpful for small children. Like someone else has mentioned here I would suggest the offer of a small eggtimer to help them with timing.

Q4. Would you recommend Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ to other parents?
Yes I would.

Q1. What was your overall impression of Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?

The packaging is nice but I wasn't keen on the taste of the toothpaste.

Q2. Would you replace your regular toothpaste with Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?

No

Q3. What did your DCs like most about Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ Kids toothpaste (such as taste, texture, packaging

DS didn't seem to mind the taste of the toothpaste

Q4. Would you recommend Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ to other parents?

Not sure

Q1.
Liked packaging
Would prefer a stronger taste
More similar in taste to bicarb toothpaste. Taste not offensive in any way.

Q2.
I would buy when on offer but otherwise probably not. If flavour changed eg to berry flavoured or mild mint for kids and strong mint for me, I would buy.

Q3.
Liked packaging and chart.
Not keen on flavour (Esp 2 year old). However, 5 year old would still use. Think they could get used to it.

Q4. Yes in the context of a discussion about fruit juice or sweets.

1. Overall we were very happy with it, particularly my daughter. The packaging is attractive, it tastes good and the idea that it can help neutralise plaque acid is of course a winner. It seems like it is a new market leading idea which is focused on central health rather than cosmetic whitening.
2. I would happily buy and use this paste, as it would certainly ease worrying about the children eating so many sugary dried fruits, however it would depend on the price.
3. My 3 year old loved the fact that it was exactly the same packaging as the adult version, it made her feel very grown up. She was very taken with it, I even found her on the toilet on day just randomly clutching the tube! We all loved the purple.

She liked the taste and texture, which again is more grown up that her usual paste. I probably would recommend it as it is very likely to come up in discussions about sugar intake, dentists and fillings. Really pleased with the idea of this product.

Q1. What was your overall impression of Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?
I liked the mild taste, and found it less foamy then some other toothpastes which is good - I didn't need to spit some out mid clean. We all liked the purple packaging and the stand on lid design.

Q2. Would you replace your regular toothpaste with Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?
I don't know yet. I don't know enough about the science behind the toothpaste. However, as some other posters have said, my teeth are feeling a bit nicer at the end of the day. On the other hand, I unusually got a mouth ulcer at about the same time which means I hadn't noticed this effect for a few days.

Q3. What did your DCs like most about Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ Kids toothpaste (such as taste, texture, packaging)?
They liked the taste and that it makes their teeth 'shinier'.

Q4. Would you recommend Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ to other parents?
Don't know yet- see point 2.

The children really like the charts. Whilst they did already brush twice a day, I do seem to have to remind my dd (age6) less as she want to fill the chart in. She then reminds my ds (age 8).

Q1. What was your overall impression of Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?
I liked the purple packaging & the fact it stood up, though flip top would have been even better. Not so keen on the taste as it didn't taste fresh enough for me but my DD really liked it.
Q2. Would you replace your regular toothpaste with Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?
If it was on offer, definitely. It made my teeth feel really clean.
Q3. What did your DCs like most about Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ Kids toothpaste (such as taste, texture, packaging)?
DD liked the fact it was a grown up toothpaste just like mine. She liked the taste too.
Q4. Would you recommend Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ to other parents?
Maybe. I would have to use it for much longer to be convinced it is actually 'better' than other toothpastes & worth the price.

Q1. What was your overall impression of Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?
I was impressed,it felt like it left a coating on my teeth and they felt protected?

Q2. Would you replace your regular toothpaste with Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?
Yes I think I would.

Q3. What did your DCs like most about Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ Kids toothpaste (such as taste, texture, packaging)?
Loved the purple colour and wanted to use straight away.

Q4. Would you recommend Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ to other parents?
Yes I would recommend this.

Q1. What was your overall impression of Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?

Taste is good, I tried both, and I like the idea of protection against fruit acid as well all eat a lot of fresh fruit every day.

Q2. Would you replace your regular toothpaste with Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?

If the price is comparable then yes, I would.

Q3. What did your DCs like most about Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ Kids toothpaste (such as taste, texture, packaging)?

This toothpaste foams up more than our regular one and my son likes that quite a bit. I am unconvinced it it a good thing!

Q4. Would you recommend Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ to other parents?

Yes.

I really, really liked it. My teeth felt much cleaner even after the first use and it felt like they stayed clean all day. Its not a very minty flavour which is fine for me but I can see how that would put some people off.

Personally I would definitely buy it again.

My son loved the purple packaging and was very keen to brush his teeth. He really liked the fact that his toothpaste tube matched mum's.

I would definitely recommend it to other parents.

Q1. What was your overall impression of Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?

No really like the concept and loved the eye catching packaging, especially I've the fact that there's a kids version. But not sure why it's so much smaller than the adults one. Dad really liked the kids version but I felt the adults one had a bit of an odd taste

Q2. Would you replace your regular toothpaste with Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?

For DD probably, not for me though because I use a sensitive paste usually

Q3. What did your DCs like most about Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ Kids toothpaste (such as taste, texture, packaging)?

She loved the grown up packaging

Q4. Would you recommend Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ to other parents?

If I was asked yes, although I wouldn't go out of my way to rave about it

1st impressions were that I liked the idea/name of this toothpaste and thought it would be useful for my family. I liked the purple shiny packaging as well.

The taste is very minty and fresh, my daughter was a bit surprised as it is more 'hot minty' (her words!) than what she is used to. She was a bit disappointed that there was no gimmick to the paste though, I think she expected a purple stripe thanks to the packaging.

For me- it kept my mouth fresh, some Colgate pastes leave me with a not nice after taste, and my teeth felt clean which was good.

Q2- I would replace my current toothpaste with this one but I have no loyalty to toothpaste and tend to buy whatever is on offers/sounds the best at the time

Q3- my daughter liked the packaging, but was disappointed that the paste was plain white.
It is mintier than she is used to but its not been an issue.

Q4- I would recommend it for my use and if the claims about sugar acid neutraliser are true then I would tout it for kids too. Maybe a leaflet in the box to explain the scientific study to support this?

If there was a "Recommended by British dentists" type sticker or a govt body/association type guarantee on the front it would make me more likely to buy/recommend.
Currently I am unsure whether the claims re:neutralising sugar acids are true or overly exaggerated.

Q1. What was your overall impression of Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?

I really liked the packaging I thought it was very bright and appealed well to my children who wanted to try it as soon as it arrived! My children really like fresh fruit juice so the sugar acid neutraliser was an added bonus

Q2. Would you replace your regular toothpaste with Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?

Yes i liked the taste of the toothpaste and my mouth felt clean and my breathe smelt fresher than when i use my normal toothpaste

Q3. What did your DCs like most about Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ Kids toothpaste (such as taste, texture, packaging)?

They liked the taste and the texture they want to use this toothpaste all the time now

Q4. Would you recommend Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ to other parents?

Yes i would its a great toothpaste, tastes lovely and keeps teeth clean

Q1. What was your overall impression of Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?
I thought the packaging was really good , the children's one looked 'grown up' which DD liked. DD eats lots of fruit and is brushing her teeth herself, more or less so the neutraliser aspect gives confidence.

Q2. Would you replace your regular toothpaste with Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?
Not for me as it contains SLS which gives me mouth ulcers . I would for DD.
Q3. What did your DCs like most about Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ Kids toothpaste (such as taste, texture, packaging)?
The packaging was grown up. She had trouble with the lid . Taste was fine and she was happy to swap from her usual Aquafresh . Didn't use the reward chart , she has a timer .
Q4. Would you recommend Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ to other parents?
I don't know if it works but I would tell people about it.

Q1. What was your overall impression of Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?

I like the idea. I thought the packaging was horrible. I don't like the purple colour and it was hard to easily differentiate between the adult and children's toothpaste. The texture was revolting and tasted incredibly artificial.

Q2. Would you replace your regular toothpaste with Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?

No I wouldn't.

Q3. What did your DCs like most about Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ Kids toothpaste (such as taste, texture, packaging)?

The taste was quite mild. I didn't like the texture at all, it was very different from our other toothpastes (Colgate Whitening Toothpaste and Colgate Children's toothpaste). I also didn't like the packaging.

Q4. Would you recommend Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ to other parents?

No, I might mention in conversation that there is an acid neutralising toothpaste but I wouldn't specifically recommend it.

Q1. What was your overall impression of Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?

Really nice looking packaging - the purple stands out as being different plus for 4 year old DD, it is sufficiently close to pink for it to meet with her approval. However I would prefer a flip cap rather than a screw lid as it's not easy for small wet hands. I noticed the texture is thicker, more "paste" like than our usual toothpaste. A milder taste but nice and fresh. It also seemed more frothy.

Q2. Would you replace your regular toothpaste with Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?

Yes but I would wait for a special offer then bulk buy.

Q3. What did your DCs like most about Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ Kids toothpaste (such as taste, texture, packaging)?

They liked the taste and the packaging as well of course as the chart. I use the stopwatch on my phone to count down 2 mins which is a long time for little people, they feel they are done after about 10 seconds!

Q4. Would you recommend Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ to other parents?

Yes, I have no reason not to however I am a cynic to marketing and I view all that science speak with scepticism and wonder if it might be a bit made up?

Q1. What was your overall impression of Colgate Maximum Cavity Protection plus Sugar Acid Neutraliser toothpaste?

I liked the look of it, slightly different packaging with the purple which looked good. Taste was ok, a bit different to what we're used to but inoffensive! Love the idea of is being a sugar acid neutraliser.

Q2. Would you replace your regular toothpaste with Colgate Maximum Cavity Protection plus Sugar Acid Neutraliser toothpaste?
Yes, if it was at a price I usually pay (tend to buy toothpaste on offer / in bulk).

Q3. What did your DCs like most about Colgate Maximum Cavity Protection plus Sugar Acid Neutraliser Kids toothpaste (such as taste, texture, packaging)?
DS liked the colour of the packaging. He didnt say he didnt like the taste though didnt seem head over heels about it.

Q4. Would you recommend Colgate Maximum Cavity Protection plus Sugar Acid Neutraliser to other parents?
Yes I would. I think the sugar acid neutraliser is a great benefit.

What was your overall impression of Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?

I really like it. I think it's an excellent product. Loved the packaging but the only thing was the plastic seems a little flimsy than normal. Tooth paste was a little thicker but wasnt horrible just different. I luke the minty flavour, its not the same as normal colgate but taste like the more expensive types.

Q2 would you replace your regular toothpaste with Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?

Yes I would depending on the price. If not too expensive I definitely would.

What did your DCs like most about Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ Kids toothpaste (such as taste, texture, packaging)?

They loved the flavour, ds who is 8 and has aspergers declared it to be "the best toothpaste ever!" which is amazing as he is incredibly fussy and usually doesnt like anything. They liked the packaging too as its pretty and bright.

Q4. Would you recommend Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ to other parents?

Yes as I felt it got the Kids teeth and mine really clean and the clean feeling lasted ages. It has a really nice flavour.

Q1. What was your overall impression of Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?

It was really nice. The taste wasn't too sharp and my teeth felt really clean. The packaging was nice.

Q2. Would you replace your regular toothpaste with Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?

To be honest, probably not. If it was on special offer or had a good price, then I would, but I do flip around a lot with whichever toothpaste is on special offer!

Q3. What did your DCs like most about Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ Kids toothpaste (such as taste, texture, packaging)?

My 4yo said that it was "too spicy" but my 2yo seemed to like the taste.

Q4. Would you recommend Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ to other parents?

Yes, I think so if it came up in conversation but it wasn't so amazing as to merit a special conversation! I'm not that convinced about "sugar acid neutralising" though. I'd like to some science behind it!

Overall I was happy with it. Nice taste and texture to it. And appealing packaging.
Yes I would replace this from my normal toothpaste.
My DS loves the taste of it and the chart that was sent with it. I have actually managed to get him to brush his teeth every morning and night since it arrived. And that's saying somethin when he used to always kick up a fuss and often say he had when he hadn't. I have also noticed that it leaves his breathe a lot fresher than other brands I have used.
Yes I would recommend to other parents

Q1. My overall impression is good. I like the purple packaging, it stands out from all the others which tend to look the same. I like the idea of the acid neutraliser as DD eats a lot of acidic fruit and I do worry about her teeth. Only negative for me is that the adult one doesn't have much flavour, I would prefer it to be a bit stronger.

Q2. I wouldn't mind using this toothpaste every now and again, probably not all the time though as we like to vary which ones we use.

Q3. DD liked that the packaging was the same as the adults version. On the first use she said she wasn't keen on the taste as it was a bit strong for her. But she has been using it for 6 days now and hasn't complained about it at all since then.

Q4. Yes I would.

Q1. What was your overall impression of Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?

I thought it was great, the fact that it neutralised sugar acid in plaque really appealed to me and certainly stood out. Nice minty taste too.

Q2. Would you replace your regular toothpaste with Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?

I would definitely consider buying it on a regular basis, I always buy decent toothpastes and the one I usually get is £4 odd so this is similar sort of price, as long as I didn't get sensitivity I would consider using it.

Q3. What did your DCs like most about Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ Kids toothpaste (such as taste, texture, packaging)?

My son (4 years old) didn't like the taste I'm afraid! I think it was a little strong for him, however I have been continuing to use it on his teeth and he is moaning about the taste but getting used to it! He loves the chart though!

Q4. Would you recommend Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ to other parents?

Yes certainly, great product!