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MNHQ

See what MNers and their DCs thought of Colgate’s® Maximum Cavity Protection plus Sugar Acid NeutraliserTM toothpaste - £300 voucher prize draw for testers’ feedback *NOW CLOSED*

2 replies

KathrynMumsnet · 24/03/2015 09:32

This feedback thread is for the 250 Mumsnetters, who have participated in the Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste product test with their DCs.

Here’s what Colgate says: “Did you know that 84% of children and all adults suffer from cavities at some point in their life*?

“Cavities, also known as tooth decay, are the most common chronic disease on the planet.
But cavities are preventable and this is why Colgate® has created a breakthrough new anti-cavity toothpaste called Colgate® Maximum Cavity Protection plus Sugar Acid NeutraliserTM.

“Providing close to double protection against early decay**, Colgate® Maximum Cavity Protection is the first and only toothpaste to contain Sugar Acid NeutraliserTM technology, that goes beyond the protection of fluoride, neutralising sugar acids in plaque – the #1 cause of cavities.

“Colgate’s Head of Scientific Affairs, Foti Panagakos comments:
“More and more we’re aware of the increasing levels of sugar in our diets and the negative impact this has on our health. The need for a toothpaste with built in Sugar Acid Neutraliser™ technology has never been so urgent. Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ will have a tremendous impact on the oral health of the nation.””

*UK Adult Dental Health Survey 2009, The Health and Social Care Information Centre
** Toothpaste with fluoride alone reduced by 32%

--------------------

Below are some questions we would like you to answer but feel free to add any other comments you may have.

Q1. What was your overall impression of Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?

Q2. Would you replace your regular toothpaste with Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ toothpaste?

Q3. What did your DCs like most about Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ Kids toothpaste (such as taste, texture, packaging)?

Q4. Would you recommend Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™ to other parents?

Everyone who posts their feedback on this thread AND fills in the feedback survey which will be sent next week will be entered into a prize draw where one lucky Mumsnetter will win a £300 voucher for the supermarket of their choice*!

Please note, your comments may be used on Colgate's marketing materials and possibly elsewhere, so please only post if you're comfortable with this.

Thanks and good luck!

MNHQ

*except for Aldi and Lidl

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MNHQ

KathrynMumsnet · 01/04/2015 16:35

Hi Mumsnetters,

Thank you for all your comments, they are great! Keep them coming!

We have noticed that a couple of questions have been recurring so we passed them onto Colgate.

  1. "I was discussing this with DH last night. Is sugar acid neutraliser actually necessary in toothpaste? Given that advice is you shouldn't brush your teeth for at least an hour after eating, would most of the sugar not be naturally neutralised already by your saliva? (more than prepared to be told I'm wrong on that assumption)"

Colgate says:
"Here is a quote from our scientific advisor:
You are right if the paste itself was acting as a buffer, but the Sugar acid neutraliser technology is left in place as a food substance for those bacteria that produce a base as their waste product instead of acid. As and when an acid producing bacteria eats sugar (from our diet) and releases acid, this is neutralised. Over time, less acid producing bacteria would favour that particular site, so the enamel is protected and at lesser risk of damage from cavity forming bacteria. In other words - Colgate Maximum Cavity Protection plus Sugar Acid Neutralizer™ fights cavities in two ways. The fluoride works on the tooth surface to prevent demineralization and enhance re-mineralization to help strengthen the tooth. The Sugar Acid Neutralizer™ in the form of Arginine works on plaque bacteria, the primary cause of caries, to fight/neutralize acids formed from sugars.This formulation based on Arginine + Fluoride provides superior cavity protection to toothpaste with fluoride alone because it covers both aspects of the caries process."

  1. "Was a little unsure why the childrens one is half the size, yet looks like it contains the same ingredients and fluoride??"

and

  1. "I am curious why there is a kids version as the ingredients seemed to be the same (although in a very slightly different order so perhaps to change the taste slightly?) But the packaging for the adult says it's suitable for children. I, personally prefer to just have 1 tube of toothpaste open for the whole family so found the smaller 'kids' tube a bit unnecessary."

Colgate says:
"We have created a childrens version of Colgate Maximum Cavity Protection because young children need some time to get accustomed to mint flavoured toothpaste. While the childrens version of Colgate Maximum Cavity Protection contains the same technology and offers the same protection as the adult version, it has a milder mint flavour appealing more to young children's (3+ yo) taste."

Best wishes,

Kathryn

MNHQ

KathrynMumsnet · 13/04/2015 15:49

Thank you so much to everyone who posted their feedback on the thread. It was great! The prize draw is now closed.

Congratulations to sallyst123 for winning the prize draw by completing the feedback survey AND commenting on the feedback thread, winning a prize of a £300 supermarket voucher.

For everyone else, thank you for all of your comments and keep an eye open on the Insight page for further opportunities to win!

Best wishes,

Kathryn

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