I found this page on their website which you might find useful to plan the trip around the show and budget for what you want.
www.thebabyshow.co.uk/olympia/exclusive-show-offers-competitions-olympia
Some nice deals on there. 6 Funky Giraffe Bibs for £10 is really good as is free stuff from the MAM stand.
Please remember Saturday is the Peoples Vote March, so try and make that to help your child's future.
www.peoples-vote.uk/