Freeholder wants to sell freehold by public auction all Sounds very confusing, can anyone help please?

[Frazzzled]

I posted this in property so would appreciate any comments! Thanks so much

www.mumsnet.com/Talk/property/1198381-Landlord-is-selling-freehold-of-my-London-btl-flat-by-auction-we-have-first-refusal