Dear Beta
On Friday afternoon you offered contributors to Mumsnet the opportunity to create a poster as part of the OAA?s current outdoors-to-online BritainThinks ad campaign.
This was by way of apology for offence caused by the campaign?s career women ads.
You said:
*the poster could be on a topic of the Mumsnet community?s choice
*that it would go up on digital ad sites around the UK (although you would confirm the exact numbers and locations of these later)
*that it must be co-branded BritainThinks (and conform with the various rules and regulations of poster advertising)
*that there would also be a donation of £1000 to a charity of Mumsnet contributors? choice
You suggested various potential slogans and asked us to get back to you (by Monday morning).
Contributors to Mumsnet have debated your offer, here:
www.mumsnet.com/Talk/in_the_news/888789-OAA-Apologise-for-quot-Career-Women-Make-Bad-Mothers-quot
They thank you for your offer (and commend your efforts at damage-limitation).
Following their discussion, they have decided that they would like to donate your offer to a worthy charity. The thread linked above suggests a number of possibles, as you will see when you read it.
As you ring round these charities, in the early part of this week, to offer them free, co-branded BritainThinks ad space and a £1000 donation, you may not suggest you are calling on behalf of contributors to Mumsnet or working in partnership with contributors to Mumsnet. However, you will want, for their information, to direct them to the debates on this site or, for brevity, the recent items in the Guardian, Times, Independent and New York Times linked here:
www.guardian.co.uk/media/2010/jan/08/career-women-advert-outrage
www.timesonline.co.uk/tol/news/uk/article6981570.ece [[http://www.independent.co.uk/opinion/comment ators/susie-rushton-enjoy-the-travel-chaos-while-it-lasts-1861199.html (scroll to bottom of page)
www.nytimes.com/aponline/2010/01/09/world/AP-EU-Britain-Offended-Mothers.html
We are aware that the poster industry and the ad industry already donate space and their time, pro-bono, to charity. Here is an opportunity to add to your good work.
We?d be very pleased to receive a progress update when you are ready to make one.
Thanks very much.