Here (warning, it's the DM) According to this, to make feminism more appealing to the younger generation feminists need to:
"get rid of the po-faced, serious image. Let's swap it for something lighthearted and welcoming.", "Sort out your websites. Celebrate successful women who have a sense of humour. Go for some celebrity endorsement." and "Get a marketing manager".
It ends with "Cheryl might be the best hope for feminism that we have."
W the flippin F? I mean, really, WTF?