I don't think my husband found it that funny when he realised his bottle of wine was covered in spatters of the offending substance!!
But I - on the other hand (having asked him too go to Tesco for me as I was busy - found the whole thing highly amusing! Particularly the fact the whole shop stank - and they locked everyone in there with it!!
Obviously I was very sympathetic to him - just had a snigger about it with friends!!