I missed that bunfight.
Don't know about being smug, but my reaction is, well imagine my surprise. Overpriced processed shite is packed with saturated fat and salt, not with good things as the marketing department of Dairylea Lunchables would blithely claim so that we spend our money with them, and sod the fact that a large percentage of children in one of the richest countries on earth actually have malnutrition because they're being so badly fed? Shurely shome mishtake?
Ooh, I can feel a rant coming on, must go and have some breakfast...