Is it April Fools day?

[FurrySlipperBoots]

Because this can't be genuine, can it?

www.cornwalllive.com/news/cornwall-news/rnli-launch-major-operation-save-3205305?bustcache=1565699469141#source=push

Idiots!

Nah, totally fake news designed to ensure people know how much the rlni do and how much it costs.
Good for them.
They also don't sell on their donors' details.