The difference between Jordan and Posh is that Jordan is totally able to carry off what she does - and does it blody well too.
Posh just tries too bloody hard, is pretty crap at most things she attempts to do, and usually manages to make herself look a first class prat everytime.
It's ironic that she is always banging on about how strong her marriage is and how secure she feels within it yet everything she does with Becks (like doing this totally pointless photoshoot with him for example) screams total insecurity. If she was truly comfortable she would be comfortable with the fact that they were happy in their marriage and keep it behind closed doors. There is just no need to flaunt it like this. This is proof that they actively seek publicity, and indeed I think Posh in particular craves it rather unaturally.
Actually, I'm sure these photos would have been far better received if Becks was in them on his own. I'm sure the gay community (his biggest fanbase) would far rather have seen them minus Posh.