"The bottom line is, if you buy food purely according to your conscience, that?s great, but don?t be duped into thinking it will guarantee a long and healthy life, or that the planet will thank you. There?s plenty of ordinary food out there (any antioxidant-rich fruit or veg, for example) without ethical logos that really deserves superfood status.
There can, of course, be healthy and unhealthy foodie and fuellie diets ? and that?s the key. Look at your diet as a whole, rather than getting hung up on individual foods. Cook from scratch more often; eat more fruit, vegetables and wholegrains; and watch your fats, salt and sugar. Then, whether you?re a foodie or a fuellie, you?ll be doing just fine. "