Smarties going natrural!

8 replies

Blu · 08/05/2006 15:25

From next month, Smarties will be made free from any artificial colours, for the first time in thier 69 year history.

Nestle Rowntree 'improving the nutritional quality of products' (as the £3m launch campaign will tell us) or a smart marketing move?

And will they bring back the orange flavoured ones? And two shades of brown?

OP posts:

Marina · 08/05/2006 15:28

I'd like to see how they will contend with their notorious Theda Bara bluey!

secur · 08/05/2006 15:29

So that is free from artificial colours, not other addatives or preservatives? In that case I would suggest it is a ploy

Hausfrau · 08/05/2006 15:32

This reply has been deleted

Message withdrawn at poster's request.

secur · 08/05/2006 15:34

Oh no! I am ashamed to say that actually made me smile lol!

puddle · 08/05/2006 15:36

RIP the blues Marina. They have admitted they cannot recreate that colour naturally.

MrsBadger · 08/05/2006 15:39

...and this 20 years after my sister (one of the first diagnosed E-number sensitive kids) wrote to Nestlé in crayon and asked very politely if they could use natural colours so she could eat them.

I'll be buying her a tube!

Mascaraohara · 08/05/2006 15:41

Bum now what am I going to give dd at 8pm in the evening of a good 'do' that I don't want to leave?!?!?

fastasleep · 08/05/2006 15:42

What's natrural? Have they devised some kind of smarties tree - are they going to pick them locally?

Flip