it is very sad. dying of a heart attack in a hotel room/at wheel of car/ in the gym is pretty much natural causes for a wrestler.
although they are usually great men rather than good ones...i really loved his work, he was one of the big WWF stars! whatever anyone says about the business, it takes a certain kind of guts (or 'intestinal fortitude' as Bobby The Brain used to say) to throw yourself into certain pain just to get a cheer from the crowd.