Here is an extract (from Computer Weekly) article:
"The research was commissioned by a online advice site, knowthenet.org.uk, to build up a picture of the likeliest online scam victims.
It measured the ability of more than 2,000 consumers to spot and respond appropriately to seven online scam scenarios."
You can find articles about this report on the folowing sites (assuming they have cribbed a press release, but you have the option of comparing them if you wish!)
Guardian
Daily Mail
Computer Weekly