For some reason it crossed my mind that the three bedding sets that dh and I have were all bought in the first year of our relationship about 13years ago . Considering two of them are plain white and haven't gone grey they've done well, but obviously its time to get some new ones. I received a 'free' white company brochure with my Ocado delivery tonight and was wondering about buying a set from there in the sale. Whats the difference between spending a lot on bed linen or going to primark? White Company I guess would be mid market, so ok?