Re: Pics Galen - Supernanny was really scarey (I think they made her delibarately so) and that didn't seem to put people off!
One thing: I think you should have an English sounding quote on front page - just to reassure punters you are not an imported site. The other quotes are brilliant.
I think also you shouldn't refer to the help as a "product" but as a listening counselling service - more discreet and more cherishing in tone perhaps.
Packages are a excellent and clear way of settng out how you will help, but again I think you shouldn't use the word "package" but a phrase which is more sort of open ended (even if you don't want the help to go on forever LOL)
I thnk you could do more pictures of children playing together happily, sleeping peacefully, eating round a table (sort of Penelope Leach type black and white) and less emphasis on parents in pics. Sort to remind the callers it is not about them so much as the kids. Fill them with ideas of all the things their children are capable of - with the right help
Not that I have ever set up in business. Dh sells things all the time, he says as long as you believe in what you sell you can't fail.
Anyway it's a brilliant idea.
Had forgotten parent's meeting for ds2 in my list
Went (with dcs running riot), returned home just before Beavers,
Beavers went well, pm went well. But house is a shambles again ho hum.