I'm not sure they are limescale, they're not brown but more a sort of different shade of white, in downward streaks all around the bowl above the water line.
I've tried all the usual suspects, from everyday toilet cleaners /limescale removers to heavy duty paint-on gels, taking in household remedies like bicarb and white vinegar along the way but nothing makes a scrap of difference.
Any product suggestions or ideas would be gratefully appreciated.