Surcare laundry liquid, massive price hike

[pinkrocker]

This used to be £1.80 in Tesco, slowly crept up to £3 and now it's £6 in Tesco, Waitrose and everywhere I look!
I appreciate the new bottle is slightly bigger, but it's certainly not twice as big.
Has anyone seen it cheaper anywhere?
Or have any recommendations for a sensitive skin friendly detergent that doesn't smell like Persil or Ariel? I'm not keen on the smell of Ecover either

I was also shocked at the price increase. Have used this for years and is the only product that doesn't irritate my child's skin. I've contacted Surcare but No response! From other comments I've seen, everyone is outraged. We all need to contact Surcare and also highlight this to as many as possible. Perhaps post on fb etc.

We need someone with lots of Twitter followers to start pestering them!

Bith DC have eczema and it's surcare or nothing in this house too...

£6! That’s shocking. The most I ever paid for it was 2.80

Iceland non bio is brilliant for the price, not sure how skin friendly it might be though.

Following this with interest as I need to use a sensitive skin detergent for DS but am I bollocks paying £6 for it - be delighted to hear of a cheaper alternative

Not as cheap as it used to be but you can buy from website 'Britishcornershop' for £4.39, delivery free on orders over £29.

Not as cheap as it used to be but you can buy from website 'Britishcornershop' for £4.39, delivery free on orders over £29.

Surcare comes on special offer in Waitrose every 3 or 4 months. It's on offer now. We bulk buy all they have in store, every visit, in the sale periods. We currently have 16 boxes of powder, 22 of softener and 4 of the liquitabs down in the basement. It's a significant saving as the discount is 1/3 across the range.

DS has nasty eczema and no other brands have ever worked, and we have to use only Surcare in the machine, and can't ever use another machine on holiday etc (have to take our own bedlinen, towels etc too) as contamination is a big issue. I've given up trying alternatives as the result is always the same, but just wish his compatible brand wasn't astronomical.

What we do if they change the formulation or he develops irritation, I don't like to imagine.