Overvalued during/after the pandemic I think.
It is a shame. The design ethos was (largely) good.
The construction quality and customer service had dipped in recent years, though.
It felt like a company that was badly led from the top, and having the arse ripped out of it for profit at the expense of inward investment. Story of the times, I guess.
I feel sorry for the people working there who might/will lose their jobs. And the suppliers/makers who may lose out on orders already fulfilled/part fulfilled.