Expensive paint

[Tulipomania]

Is Little Greene really much better than Dulux?

I am keen to be eco-friendly, but LG does not do the shade of yellow I want.

Yes, I think so - for the bold / dark colours.

With regards to quality, depth of pigment etc. Yes, LG is blooming fantastic.

But not much use if they don’t do the colour you want!

Before you decide, maybe give them a call - see if they can advise in any way?

I think LG can colour match if you go to a brewers store, if there's one near you?
FWIW, I used to use F&B but have swapped to LG, it's brilliant paint to work with and has fantastic coverage - I only needed two coats when changing from deep red walls to cream.

Johnstone's "Perfect Matt" is supposed to be very good. If you've got a Johnstone's paint centre near you, they will colour match.
Avoid Dulux bought off the shelf from the likes of B&Q.