Bed Linen - The White Company or someone else?

[Karcheer]

I need to buy some Bed linen for our SK bed (with SK Pillows). I currently have The White Company Savoy, I could really do with one more set.

I have previously purchased Bed Linen from TK Maxx and it was great but as I now have SK Pillows this isn't really an option (I looked).

I have also had from Soak and Sleep before (but on a guest bed so not used (washed) frequently - but I was happy with them...) and I've just costed up what look exactly like The White Company Savoy and they are basically half the price!

Am I going to regret not getting The White Company?
Or are they really just as good as any other brand?

If you get the more expensive high thread count Soak and Sleep I think they are as good as anywhere.

I find the quality of white company sheets AWFUL. I don't understand the love for them!!! I have two sets from Dusk which are brilliant quality. My white company ones are steadily being abandoned as they rip, the seams come apart, and they are awful to iron. The Dusk ones were about half the price!

My dusk ones are lovely. Not sure how they compare to white co but loads better than the tk maxx ones.

I’ve had Egyptian cotton 400tc or above from both the White Company and Soak and Sleep and would say the quality and value for money from S&S was much better. Also have some single sets from King of Cotton that have been washed and washed and still look and feel great, really good quality from them and worth a look.

Thanks everyone, I've gone for the s&s ones.

Costco do their own brand of sheets (kirkland) with high thread count of 600. They are wonderful.