"...have been looking at inside Japan Hidden Japan itinerary"
OK, so I just had a look at that specific itinerary.
Wow! Now that is expensive. Twelve nights for £4,975 not including flights.
I had a bit of time to kill while waiting for Strictly so I tried to do a breakdown of the tour booking it independently. Assuming travelling next June.
Day 1
Arrive at Osaka airport private car transfer to Kyoto - £140 so £70 per person for two.
Stay overnight at the Royal Park Hotel Kyoto Sanjo - (£100 for a double room including breakfast) so £50 each
Evening meal at restaurant – could be anything but let’s say £50 per person
Day 2
Half day tour of Kyoto using public transport - £200 per group, minimum of four people on Inside Japan tours so let’s say £50 per person.
Tea ceremony with a trainee geisha in Gion - £25 per person
Stay overnight at the Royal Park Hotel Kyoto Sanjo - (£100 for a double room including breakfast) so £50 each
Day 3
Travel to Mount Koya by private coach and guided tour of various sites including Okunoin cemetery - £65 per person.
Stay overnight at a Buddhist temple lodging half board in Koyasan. It isn’t clear exactly which one it is, but they are typically £240 per night half board so £120 per person.
Day 4
Travel by coach to Wakayama and then by ferry to Tokushima on Shikoku. You could take the train or bus to Wakayama but a taxi might cost anything up to £120 so £60 per person. The ferry is about £12 per person.
Visit the Awa Odori Kaikan Museum and see a demonstration - £9
Stay overnight at the Hotel Sunroute Tokushima – (£110 for a double room including breakfast) so £55 each
Day 5
Visit Awa Jurobe Yashiki puppet theatre - £5
Travel to Takamatsu by private coach – about £50 by train (or £60 for the faster train)
Visit the Ritsurin Garden
Stay overnight at the JR Clement Hotel (£90 for a double room including breakfast) so £45 each
Day 6
Day trip to Naoshima Island visiting museums and art galleries – High speed ferry £15 return per person. Entry tickets £20, lunch £20. Full day tour £80
Stay overnight at the JR Clement Hotel (£90 for a double room including breakfast) so £45 each
Day 7
Travel to Kotohira by train - £10 on fast train
Visit Kinryo Sake Museum – free entry
Visit the Konpirasan shrine complex – free entry
Stay overnight at the Konpira Onsen Toramaru Ryokan. I can’t find a price for this but similar ryokans in the area seem to be £160 for a double room half board so £80 each
Day 8
Day trip on private coach to Iya Valley, boat ride, cross the Kazurabashi bridge and visit a Samurai residence - £100 per person
Stay overnight at the Konpira Onsen Toramaru Ryokan again
Day 9
Travel to Matsuyama by train - £35
Visit Matsuyama Castle - £3
Stay overnight at the Candeo Hotels Matsuyama Okaido (£120 for a double room including breakfast) so £60 each
Day 10
Travel to Hiroshima by ferry - £16
Guided tour of the city - £90
Stay overnight at the Hotel Intergate Hiroshima (£110 for a double room including breakfast) so £55 each
Day 11
Day trip to Miyajima Island - £22 return on the river cruise from the Peace Park or £6 return on the train and ferry. Full day tour £80.
Stay overnight at the Hotel Intergate Hiroshima (£110 for a double room including breakfast) so £55 each
Day 12
Travel to Joge partly on Shinkansen - £30 return
Guided tour £40
Evening meal – could be anything but let’s say £50
Stay overnight at the Royal Park Hotel Kyoto Sanjo - (£100 for a double room including breakfast) so £50 each
Day 13
Private car transfer to Osaka - £140 so £70 per person for two.
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I’ve included prices for tour guides where you might not actually want a guide yourself if you were arranging this yourself, but that is something that is included in the services provided.
The above comes to £1,832.
There will be some extra things like local bus fares within a city or if you choose to take a taxi from the station to the hotel etc. But that is quite a big difference from the £4,975 that they are quoting.
Part of the difference is their profit margin, but also part of the difference is that they will have somebody all along the way helping you to book into the hotel, get to the station or the pickup point for the tour, arrange for your luggage to be sent on ahead if appropriate etc.
At the end of the day, if you want that sort of hand holding while you’re in Japan then it is going to come at an expense.
But, if you’re happy booking hotels yourself and working out how to get from a hotel to a train station then you will save an awful lot of money and you will have a trip that is exactly what you want – not one that is set down by the tour company.
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"I just don't even know where to start if we try to do it ourselves."
Several posters have recommended a website called japan-guide dot com
This is a very useful resource to have a look at including with coming up with itineraries and giving you the most popular shrines and castles to visit etc.
Also have a look at the detailed guides given by the tour operators like Inside Japan and see which bits look interesting to you.
That's how I priced their Hidden Japan itinerary - I looked at the specific things included on their tour and the specific hotels they mentioned and a quick internet search was able to bring up the prices for these things if I wanted to book them myself.