and it's driving me nuts. In fact it is more raised spots than a rash now and very very itchy. I have ample boobage and wear quite substantial bras and the rash is where the band is under my boobs and goes up into my cleavage. I'm sure it started as a heat rash, however its in it's second week with no improvement, actually worsening despite not wearing my bra while at home (unheard of, I love my bras). . So just wondering if there are any lotions or creams that would help or is it past the point of pharmacy intervention and should I go to the doctors?