Cracked iPhone screen

[nancerama]

A couple of weeks ago I knocked my iPhone with my ring, and a great big crack shot diagonally across the screen.

I took my phone into the Apple shop for repair yesterday expecting a huge bill, but they told me that as my phone was less than a year old and it was a single crack rather than a shatter, I was entitled to a new phone.

My phone was 4 days shy of 1 year old and now I'm the happy owner of a brand new, spotless iPhone. Apple, I love you.

They do have good customer service. Like the time my DS took his 4 day old ipod touch out when playing football and it slipped out of his pocket and smashed screen on the ground.

Took it to the Apple store, explained it was a birthday gift and what he'd done. And they replaced it free. I was ready to pay but it's that sort of goodwill which grows brand loyalty.

Don't mean to crush the goodwill party, but don't forget that the price you pay for an Apple product in the first place more than covers a replacement device. Basically it's like they build an insurance cost into the product price so that the customer service looks better.