What happened to this plant?!

[seeyouinanotherlifewhenwearebothcats]

Hi all, me again. I don’t know the name of this shrub but I planted it 3 years ago and it seemed very happy until now. It’s not the clearest picture but I’ve circled it and tried to get a close up of its leaves. It was a beautiful silvery green colour. Could anyone tell me what it’s called and any guesses as to why it suddenly died?

Lack of water? It's only rained a few times in months.

Were the leaves soft and velvety?

Might be Convolvulus cneorum, did it have white flowers in Spring?

Yes!!! That’s it! That’s what it was. Thank you!

We’ve had quite a lot of heavy rain lately so I don’t think it’s that

Convolvulus cneorum can be a bit temperamental, and often die after cold winters (which it hasn’t been this year). I don’t think they are long-lived either.

Thank you @NanTheWiser, I’ve been so annoyed about it wondering what I could have done wrong.

I’ve had two up and die on me for apparently no reason.

One of mind did the same, hoping the others can cling on for a bit. Good to know it’s nothing I did!