Does anyone know what this little shrub is?

[MerylSqueak]

I picked it up at the Garden centre today just because it was so pretty but it was in a section of plants with no labels just called 'small shrubs.'

It looks most like an erica to me but the flowers are the wrong shape.

Is it Rosemary?

I think it’s this
https://www.crosscommonnursery.co.uk/trees-and-shrubs/evergreen-trees-and-shrubs/coleanema-album.html

Oo so do I @Porridgeislife .

It's not rosemary as it doesn't have the smell and the leaves are too fine but thank you for the suggestion @Screamingabdabz

It might be a tea tree plant? https://en.wikipedia.org/wiki/Leptospermum_scoparium

Thank you for the suggestion. I think the flowers are different. @londonmummy1966 . I'll try and take a better photo

Here's a photo of the flower

www.rhs.org.uk/plants/217518/coleonema-pulchellum/details

www.coastalhedging.co.uk/shop/shrubs/coleonema-pulchellum

Yes that's it @Porridgeislife and @DrJoanAllenby . Thank you very much. It grows rather bigger than I was hoping but it's still very pretty.

And the wrong flowers too. Rosemary is in the same family as dead nettle ir sage, so has flowers that are bilaterally symmetrical, and not 5 petals in a circle.