These are the ingredients, I see.
Tomato Puree, Sugar, Onions, Spirit Vinegar, Water, Paprika, Tomato Cubes, Modified Starch, Molasses, Apple Juice Concentrate, Salt, Caramelized Sugar Syrup, Garlic, Bourbon Whiskey (0,3%), South American Black Pepper, Smoked Pepper (0,2%), Roasted Onion Extract, Spice, Smoke Flavouring.
I'd be inclined to ignore the best before date on something like that. Anything with a lot of sugar, vinegar, salt and spices will keep for ages. Alternative to ketchup? Squeeze onto sausages, hot dogs?
(Also, it may be 'Made for Meat', but there's no meat in there, or anything else of animal origin, so it's suitable for vegans and vegetarians.)