I've just saw an advert designed to encourage kids to eat their vegetables. The premise is that vegetables are marching down roads and trying to invade towns.
The adults have kept the marshal vegetables at bay but they are not being right level of whelmed, in fact they are overwhelmed. The adults need to recruit the kids to participate to "eat them to defeat them!"
Are kids roused to action from inaction from this campaign or do their attitude resemble Muhammad Ali's towards the Vietnam War - "I ain't got no quarrel with them Viet Cong."?