I have been using Ocado for many years, until few months ago when I new Aldi and Lidl opened near me, and I got hooked. Prices were amazing and I learned what I liked and what I disliked.
My Ocado shopping reduced from £100 weekly to £50 fortnightly (as I can't find everything I need in Aldi/Lidl, plus there are things I don't like there I kept the slots with Ocado).
Now....I was browsing the new Ocado products and noticed there are a lot of new own brand items, and I compared a few and they seem to be identical or very slightly higher than the cheaper supermarkets. Is it just me that noticed that?
If that's the case I might revert to a full shopping with Ocado, which saves me petrol and time!