I stopped eating bacon about 4 years ago (it was one of my favourite foods) - I was eating it over 40 years so I know what it tastes like.
I try to eat as much veggie/vegan food as possible to reduce stress on the environment (some ethical reasons too)
All meat alternatives leave me very cold, I hate them. Give me a sore stomach and my er.... bowels don't process them well.
This 'bacon' is very strongly flavoured and tastes exactly like bacon - and the texture is excellent- no graininess or weird soft mouth feel but chewy like thin bacon. So far we've had it in sandwiches with fried eggs and I cannot tell the difference. It's so strongly flavoured I imagine it would be great in macaroni cheese, basis for soups instead of chorizo etc.
You're supposed to fry it but my frying pan is crap so I grilled it with oil spray - perfect
And no weird after effects.
I don't work for them - never heard of them until this week.