How do I cook rice made from beetroot?

[Titsywoo]

Saw this in sainsburys today and grabbed a pack as I'm trying to include more veg in my diet and it looked interesting! I've eaten cauliflower rice a few times and liked it. I don't know what to do with this though fry it? How should I season it? I've not really eaten beetroot before so her no idea!

Bump

Are there not instructions on the packet?!

I can't really imagine anything other than steaming it, or just leaving it raw as a salad dish.
Would it not go mushy otherwise?

Here are the instructions ...

www.sainsburys.co.uk/webapp/wcs/stores/servlet/gb/groceries/sainsburys-beetroot-rice-300g?langId=44&storeId=10151&krypto=4aUTafMWLV5EGkdpxnNSdLpK8RfCg8dScfoOIEgrLrDw6NixMPJTxBJX37LCsDv26OdrFWVsQuR3VBfodE%2FCOmofJaz6fuabjJ6lvTtPlQt6tOLQVEkK8cPSppD1OQXX6w0a4bfyvapVOlVoVKXRETfH3RjXYTSPHngKIyE1DnI%3D&ddkey=http%3Agb%2Fgroceries%2Fsainsburys-beetroot-rice-300g

you don't cook it. you put it in the bin. the outside bin. the neighbour's bin. any bin will do

It's not rice. It's beetroot scrapings.

I love beetroot; I love rice. Butnot "beetroot rice".

I realise I'm being singularly unhelpful but I have to put a stop to this faux rice nonsense that's taking hold of the world.

And yes, put it in a bin :)

Stir fry it, add light soy sauce to season.
Be prepared for purpleness.

If you own a food processor, grate your own it is much cheaper.
If you have a garden try growing some white beetroot, they are not purple.

Pp are right. First step: put in bin. Second step: order pizza.

You're welcome :)

Beetroot rice? That's a new one!

Cauli rice works becase it has a mild flavour. Beetroot isn;t rice like, at all.