I've never added a product to the 'swears by' list - so hope i'm doing it right? The Evo3 Extra Virgin Organic olive oil actually doesn't even taste like olive oil because it turns out that Olive oils are often a mix of different olive oils from different countries and different sources. Having tasted Evo3 - I'm not ever going back to any other Olive oil. Is looks pricey at first glance - but comes in a HUGE bottle that lasts and lasts. Only seems to be available via Amazon in the UK at the moment - but it's won all sorts of awards internationally. I realise I sound like an advert - but I challenge anyone to taste this stuff and then go back to another brand of olive oil - it really is that amazing and different in comparison. Added bonus is that they plant a tree for every bottle sold!