A wonderful new shop called Who Cares has recently opened on the Avonside Business Park,New Broughton Road, Melksham. They have a wonderful selection of groceries (mostly organic), cruelty- and chemical-free toiletries and household cleaning products (nearly all the big-name brands still test on animals and use a dangerous number of chemicals), real nappies, gifts, clothing and alcohol. There is a play area for young children and the atmosphere is very friendly. This is such a worthwhile venture - if you live close enough then come and support it. I now shop there twice a week! They have wonderful fresh bread on Saturdays too. www.whocares.gb.com