It's the same length as basmati, but fatter in the middle and yellower.
It isn't risotto or pudding rice.
I have looked at so many pictures of rice on the internet, but can't find it. I bought it a while ago, used most of it, put the rest in an airtight box without the label, and can't remember what on earth it is. Needless to say, when I went back to the Co-op to replenish my store, they only had basmati.
Now curiosity and frustration have got the better of me, and I neeeeeed to know! (I'll try to upload a pic to my profile, and will come back on and tell you when I have. In the meantime..!)